About

About

Welcome,
I am Naomi Mc Laughlan!

“Wo kasa dodo”, my dad used to say about me.
(Twi - Language of Ghana – You can talk!)

I have a bubbly personality, four children 
who I adore and enjoy traveling around the world, coffee and anything covered in chocolate...

My goal is to educate, inspire and motivate YOU (entrepreneurs and business owners) 
to create a business you desire & deserve!
Professional Bio
Naomi Mc Laughlan has achieved a MBA Media Leadership degree from the University of Cumbria, UK and a BA (Hons) in Business & Marketing degree
from the University of Essex, UK.
In addition, Naomi has completed a Postgraduate Certificate in Education (PGCE) from the University of Greenwich, UK and gained Qualified Teacher Status (QTS) from Mid Essex Initial Teacher Training, UK.
Furthermore, Naomi has completed a whopping number of 46 professional Certificates and Diplomas.
Naomi’s qualifications are in the fields of journalism, media, marketing, business and life coaching and counselling, education, and special education. 
Naomi’s Educational Highlights include…
FREELANCE JOURNALISM
- British College of Journalism, UK -
COMMUNITY JOURNALISM 
- Cardiff University, UK -
DIGITAL MARKETING
- University of Southampton, UK -
TALK THE TALK: HOW TO GIVE A GREAT PRESENTATION
- The Open University, UK -
BROADCAST MEDIA INTERVIEW TECHNIQUES
- Hanseatische Akademie für Marketing + Medien, Germany -
TV NEWS PRESENTER
- TV Muenster, Germany 
BUSINESS AND LIFE COACHING AND COUNSELLING
- Stonebridge College, UK -
MANAGEMENT AND LEADERSHIP
- The Institute of Leadership & Management (ILM), UK -
HOME ECONOMICS MANAGEMENT & NUTRITION ADVISER
- Landwirtschaftkammer Nordrhein - Westfalen, Germany 
EDUCATIONAL PSYCHOLOGY & CHILDREN STUDIES
- ALISON Advanced Learning Interactive Systems Online, Ireland -
SPECIAL EDUCATION NEEDS
- Stonebridge College, UK 

2024

Naomis latest book "Kaufmann/Kauffrau im E-Commerce – Erfolgreich zur Prüfung", as published in Oktober 2024, and provides a comprehensive exam guide for future e-commerce professionals, packed with 500 multiple-choice questions tailored to IHK standards. This essential study companion is designed to reinforce knowledge across core topics, from digital marketing and sales strategies to customer service and data protection. It supports trainees and career changers alike in confidently mastering the challenges of the final exam and advancing their careers in the dynamic world of e-commerce.

Naomi was honored with the "Unternehmerin der Zukunft" award by the Deutsches Innovationsinstitut für Nachhaltigkeit und Digitalisierung.

This recognition celebrates her innovative and forward-thinking approach to digital transformation, her strategic use of AI, and her creative ideas for fostering a family-friendly work environment.

2021

Naomi utilizes her knowledge and latest degree to support adults in their learning journey and career. 
As Career Coach for the virtual program ‘Job Speed Dating Duisburg, Germany 2021’, Naomi not only motivates and inspires job seekers to identify themselves with a potential new role, but also helps the participants to appreciate the power of Social Media, as an job search- and application tool, 
as well as produces outstanding, unique application portfolios. 

In online-based live lectures, Naomi teaches E-Commerce and Digital Marketing, for the German Chamber of Commerce (IHK)
‘Kaufmann/Kauffrau im E-Commerce’ degree course.
2019 - 2020
Naomi achieved yet another academic milestone by becoming a Qualified Teacher, by completing a Postgraduate Certificate in Education (PGCE) from the University of Greenwich, UK and gaining the Qualified Teacher Status (QTS), from Mid Essex Initial Teacher Training, UK. 
2018 
"It's Official - You are an Amazon Influencer!" In November 2018, Amazon.com, Inc., invited Naomi to join the Amazon Influencer program. Followers are now able to easily shop products Naomi recommends on her own Amazon storefront. 
Marketing Communication: Book #5 in the Start-Ups on a Shoestring Budget Series was released in November 2018 and hit the international Amazon bestseller list, as fast as the first four books in the series. It teaches not only Start-Ups and established business owners how to successfully choose the right marketing channels. 
Naomi was selected to become a Community Speaker for Alzheimer's Research UK, in October 2018. Alzheimer's Research UK are the UK's leading Alzheimer's research charity aiming to defeat dementia. As part of her role as a community speaker for the organisation, Naomi gives talks, is present at cheque presentations and helps to break down the stigma of dementia.
International Marketing: Book #4 in the START-UPS ON A SHOESTRING BUDGET Series was released in June 2018 and became hit the international Amazon bestseller list, as fast as the first three books in the series. It teaches not only Start-Ups and established business owners how to tell a compelling brand story, utilizing multimedia tools and strategies.
In January 2018, Brand Story Telling: Book #3 in the START-UPS ON A SHOESTRING BUDGET Series, the third in book in the 'Start-Ups on a Shoestring Budget Series', was published, and became an international Amazon bestseller just days after it's release.
It teaches not only Start-Ups, but also established business owners how to reach current and potential customers and clients via Social Media.
2017 
Social Media Marketing: Book #2 in the START-UPS ON A SHOESTRING BUDGET Series, the second in book in the 'Start-Ups on a Shoestring Budget Series', was published at the end of November 2017, and became an international Amazon bestseller just days after it's release.

It teaches not only Start-Ups, but also established business owners how to reach current and potential customers and clients via Social Media.

It teaches not only Start-Ups, but also established business owners how to utulize Digital Media for their ventures. Only a week after its release the book became an international Amazon bestseller.
Naomi added Billa Media to her Brand Mix, which is offers an All-Inclusive Full Multimedia Service which focuses around Strategy, Production, Implementation, Analysis and Management.

In addition Billa Media offers currently 7 different seminars and 4 different workshops.
The seminars and workshops are currently offered in the UK, in London and across Essex, as well as in 12 different cities from North- to South-Germany, as well as online. While the seminars and workshops in the UK are solely taught in the English language, in Germany the seminars and workshops are taught bilingual in German and English.
Naomi has been selected to being part of the Cherie Blair Foundation ‘Mentoring Women in Business’ programme to offer business mentorship to mentees around the globe. 

As a Business Mentor within the "The Mentoring Women in Business Programme", which combines mentoring with technology to offer cross-border support to women entrepreneurs from emerging economies, Naomi helps  entrepreneurs to fulfil their dreams. 
Per individual mentor-mentee match, it is a 12-months on a one-on-one mentorship basis, to achieve key business goals, build business skills and become part of a global community of committed, ambitious entrepreneurs.
2016
In 2016 Naomi started a collaboration with Teemill and offers her own line of Eco-friendly Tees with unique designs exclusively created by her in Naomi's Tee Collection. 
In July 2016, Naomi’s book ‘How to Apply Global Goals to Your Business: The #1 Guide to Becoming Greener, Leaner, and More Profitable by Applying the 17 Sustainable Development Goals’, achieved International Amazon Bestseller status after only six days of its release date.  The audio book version is exclusively available via Amazon, Audible and iTunes, since October 2016. 
2015
In 2015 Naomi founded “The Success Toolbox Coach & Counsellor”, to enhance her service with a Business Coaching, Counselling and Consultation, in the in form of a one-to-one support and an online training course.
2014
In 2014, Naomi’s 3rd book “BUSINESS STRATEGIES FOR START-UPS ON A SHOESTRING BUDGET; Proven no & low cost ways to build a solid business, increase your productivity & financial freedom” was published.
2013
In August 2013, Naomi created the "Professional Home Educator Academy", a virtual training course, for parents who aim to establish a successful home school environment.  
In October 2013, Naomi published her first Kindle Ebook '7 Ways to Make Reading Fun for Kids'. 
2012
Naomi won the “4 Weeks to a New You” fitness challenge in September 2012, by Tommy Europe, a Canadian Personal Fitness Trainer.  She lost a great amount of weight, and blogged every step of it on Facebook and Twitter and as a result she was featured in the advert of the program.
Naomi's first children’s picture book “Judy, no need to be scared”, for children on the Autistic Spectrum (ASD) was published in 2012 and has since helped hundreds of kids to find a way to overcome fear. Naomi was inspired to write the book, to help her youngest daughter to overcome her fears and phobias.
2007 -2010
Naomi was the founder of of “Perfect Home”, a Domestic Economics Management Service, from 2007 until 2010. In this role, Naomi was responsible for private households as well as businesses. The company provided solutions for organisation, economic efficiency, purchase and storage, controlling, stock take, billing, budget planning and capital expenditure, compliance with formalities, advice on laws, food hygiene, analysis of critique checkpoints, maintenance of industrial health and safety standards, environmental protection, labour organisation, organisation of production, time management, and employee motivation. 
2003-2007
In 2003, Naomi founded the “Little People’s Training & Education Centre”,
a private language school for pre–school children, in Münster Hiltrup, Germany.
1996-2005
Prior to becoming a TV Star, Naomi spent 8 years as a professional dancer and dance fitness instructor and has won the title of “ The German Masters in Show Dance and Garde Dance”, several times. During that time Naomi has taught more than 1750 children, teens and adults.
1998 - 2001
Naomi is no stranger to television appearances, as she presented the news format 'Von AA bis Zoo' as a News Presenter at TV Muenster, in Germany. Throughout her career Naomi was featured in the local and national press and on TV. As a special guest Naomi was invited by major talk shows, in Germany, to speak as an expert about parenting and good housekeeping.
Naomi was the “Pro 7 Face 1999” for NRW, as well as the finalist for the “Face 1999 Germany” competition. She won a model contract and was a special guest and presenter of the “The Oscar Night”, in the Centre Oberhausen.
Share by: