Naomi Mc Laughlan

Digital Transformation Strategist | AI & Multimedia Marketing Consultant | International Speaker & Author

Naomi Mc Laughlan empowers small and medium-sized businesses (SMBs) and educational institutions to thrive in the digital age. As a Digital Transformation Strategist with deep expertise in AI-powered multimedia marketing, she helps clients develop and implement growth-driven strategies that elevate their local, regional, and global reach.
With a strong academic foundation, a BA (Hons) in Business & Marketing and an MBA in Media Leadership and a professional background in both print and broadcast journalism, Naomi brings a unique blend of strategic thinking, creative communication, and hands-on execution to every project.
She is the author of the international bestselling series Start-Up on a Shoestring Budget and a sought-after speaker and coach, known for delivering high-impact, engaging, and actionable insights. Whether through her 1:1 strategy coaching, membership programs, or keynote sessions, Naomi’s mission is to help purpose-driven entrepreneurs and educators build the business and life they truly desire and deserve.
In 2024, Naomi was honored with the prestigious "Entrepreneur of the Future" award by the German Innovation Institute for Sustainability and Digitalization, in recognition of her innovative work in AI integration, digital strategy, and commitment to family-friendly business practices.
As a speaker and media contributor, Naomi offers an energetic and inspirational experience, combining expertise with empathy. Her work has been featured in live events, webinars, television segments, as well as in online and print publications. She crafts content that doesn’t just inform — it inspires transformation.
Naomi has been featured on & in...

WORKING TOGETHER

Let’s turn your business hurdles into growth opportunities.
Together, we’ll craft smart, actionable solutions tailored to your unique goals, no guesswork, just results.

01

Got big goals but no clear game plan? I’ve got you.
Let’s turn your brilliant ideas into a business that works — for you, your life, and your bottom line. Fun. Focused. Fully supported.

02

Your marketing’s a bit all over the place? Let’s pull it all together.
With 360° Marketing Consulting, we’ll align your brand, sharpen your message, and build a strategy that actually grows your business — across every channel that matters.

03

Posting randomly and hoping for the best? Let’s change that.
With my Social Media Marketing Subscription, you’ll get smart, consistent strategies, content ideas that actually convert, and support to show up like a pro, without burning out.

04

Looking for a speaker who brings both spark and substance?
From real talk to real strategy, I deliver high-energy keynotes that inspire action, spark ideas, and leave your audience feeling fired up and ready to grow.

Stuck on what to post or why your ads aren't working?
Book your Social Media Friday Fix — a no-fluff, 1:1 power session to untangle your biggest marketing mess and get you back on track fast!

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Ready to build the E-Commerce business you actually want, not the one that burns you out?
Welcome to the E-Commerce Business Hub, your go-to membership for turning ideas into income with smart strategy, step-by-step support, and a community that gets it.

Whether you’re just getting started or ready to scale, this is your space to learn, grow, and take confident action — without the fluff or overwhelm.

Each week, you’ll get fresh insights on what’s working right now in digital commerce, including content, traffic, tech, and tools, all tailored to fit your goals and lifestyle.

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Publications

Start-Ups on a Shoestring Budget Series

The international bestselling book series teaches not only Start-Ups on a Shoestring Budget and solo-preneurs, but also established business owners how to utilize Digital Marketing, Social Media Marketing, Brand Story Telling and Marketing Communication.

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How to Apply Global Goals to Your Business

This is the ultimate guide book for any micro-, small and medium sized business, as well as solo entrepreneur, as it highlights: What Global Goals are, Why business owners need to care, and How to apply each individual Goal to your business.                      
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